Communications staff earns top school public relations awards

Communications staff earns top school public relations awards


The Charles County Public Schools communications department recently received four top awards in the 2015 National School Public Relations Association (NSPRA) National School Communications Awards program.

Department staff received a Golden Achievement Award, which recognizes exemplary work in all aspects of school public relations, communication, marketing and engagement. The award highlights the communications plan used for graduation 2015, which included efforts to communicate the change of graduation ceremony locations for six public high schools back to a venue in Charles County. The award is among more than 90 Golden Achievement Awards distributed to school systems nationwide.

Two videos produced by communications staff also received awards in the Publications and Electronic Media portion of the awards program. This area of the contest recognizes outstanding work in all types and forms of education communication, including print, electronic, video, audio, websites and social media.

A feature athlete video highlighting a La Plata High School wrestler received an Award of Merit, which is the second highest electronic media award given by NSPRA. A video featuring North Point High School’s Science, Technology and Industry (STI) programs received an Honorable Mention award.

Staff also received an additional Honorable Mention award for a branding package for the James E. Richmond Science Center. Materials submitted included a customized Science Center color folder and brochure, flyers created to advertise feature events scheduled at the Science Center and staff business cards.

Communications department staff includes Katie O’Malley-Simpson, director of communications; Kyle Graves, video production specialist; Kara Gross, communications multimedia assistant; Shelley Mackey, communications specialist; and Gary Nagel, web developer.

This is the third consecutive year that the department has received awards through the NSPRA Communications Contest. Each year, NSPRA sponsors a national communications contest to recognize school districts for their efforts in school public relations. NSPRA was chartered in 1935 and provides school communication training and services to school system leaders throughout the United States, Canada, and the U.S. Dept. of Defense Dependents Schools worldwide. For more information on NSPRA, visit www.nspra.org.

Charles County Public Schools provides 26,500 students in grades prekindergarten through 12 with an academically challenging education. Located in Southern Maryland, Charles County Public Schools has 36 schools that offer a technologically advanced, progressive and high quality education that builds character, equips for leadership and prepares students for life, careers and higher education.

The Charles County public school system does not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age or disability in its programs, activities or employment practices. For inquiries, please contact Dr. Patricia Vaira, Title IX/ADA/Section 504 Coordinator (students) or Pamela K. Murphy, Title IX/ADA/Section 504 coordinator (employees/ adults), at Charles County Public Schools, Jesse L. Starkey Administration Building, P.O. Box 2770, La Plata, MD 20646; 301-932-6610/301-870-3814. For special accommodations call 301-934-7230 or TDD 1-800-735-2258 two weeks prior to the event.

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